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You're the one who thinks the conservative platform comes down to personal responsibility. I'm not convinced of that. But that's beside the point. The point I'm trying to make is that the conservative agenda (no matter what that actually is) is very often backed by fearful rhetoric.
Contrast: They're gonna take our guns!
They're gonna make me pay for health care that I don't want!
They're gonna kill more babies!
It's all in the delivery. We need to make sure bad guys don't get guns!
We need to make sure everyone has access to health care!
We need to make sure women aren't criminalized for making choices about their bodies!