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I agree VW does a great job in creating balance between the core of the logo and modernization. It's sad to say but the Nazi's really cared about graphic design and typography, so its a great logo to begin with. I don’t know how accurate it is but(I will also link that article below) the Alpha logo has the coat of arms of a Italian family that had victories in the crusades. I always wondered about the Giant fish on Nokia's first iteration. Alpha Logo:http://www.alfaworkshop.co.uk/alfa_romeo_badge.shtml