I've been a big fan of the new emo scene for awhile, and I'm glad these bands are getting some mainstream attention. However, some of these same bands are displeased with the tone of the press coverage. I wrote about this very same article over on Reddit:

Certain emo bands have been ripping into articles like this that are trying to hype the "emo revival". I think they're right that emo never went away, but to mercilessly rip into publications that are trying to give you positive press coverage seems to be short sighted and petty to me. These articles are just trying to put the current scene in context so people who don't normally listen to this music understand what's going on. Plus, I like how this article states that the current "emo revival" phase isn't so much because people are hopping on the emo bandwagon, but that fans of bands like Algernon Cadwallader and Snowing, who probably started listening to them four or five years ago, are finally now starting to get hired into writing positions where they can write about their favorite bands.

Part of me is sad that this small scene, personal to me for a few years now, is starting to blow up and reach a wider, more diverse audience. In the end, however, some of these bands are very good and they deserve a wider audience and the (financial and otherwise) support that entails.