I'm rooting for anyone that loathes Zuckerberg, but I still reckon it's the best offer they'll ever get, and probably overvalued them. Snapchat is very youth and very zeitgeist - and Facebook is very panicky about losing youth. Perfect match. But I can't see Snapchat ever managing to develop beyond its niche, eg into the business community, like Facebook, Twitter, Pinterest and even Instagram and others have done, because of its ephemerality. Culturally and even legally, that just wouldn't fly in the business world (compliance requirements mean you'd probably have to store or keep track of all that stuff to begin with, like you have to retain emails for a certain duration). The problem is that its niche grows up and moves on, and then there are other, newer, cooler apps for the next generation. I just don't feel the longevity. Sadly, I just see it MySpacing.