Absolutely! And I did see zebra2 also say he has had mixed results with different types of flour, including Gold's - even though I haven't had bad results. So I'm sure everyone's mileage varies. I really hate making trips for the grocery store for just one thing. It's funny, when I was learning how to drive I loved doing so and my mother would send me out to Acme as many as three times in a day for something she'd forgot. Now it's more of a hassle. And honestly, in my experience, I haven't noted a big difference, although I will also say that if I know I'm baking bread I'll buy King Arthur's knowing it has a higher protein content compared to other flours, even though it's not technically bread flour. Personally, I have not noticed a signficant difference when I don't use bread flour - unless I use White Lily.