I should clarify, with true self I don't mean some romantic individualistic self type thing. In reality I think it is this gallery structure that forces artists to brand themselves and thus form a sort of cult-of-personality face. With true selves I am signifying towards a self that need not lend itself to being pedestaled; the problem being that the artist is the brand (and so the artist must morph), not the artwork. I believe that this is the issue with galleries: that they focus on promoting the artist, instead of privileging the artwork they make, and, in turn, forming a business model / schedule that reflects and supports it. But this would mean that art would be need to be valued in a different way. And so I think it is a step that existent galleries cannot take... I don't have a problem with artists making money from their work! I just think it's a shame that they're often forced to make art of themselves, first. (Fuck statements of intents)