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NGK is published by the National Geographic Society. They are one of the largest non-profit scientific and educational institutions in the world. So I doubt they are hurting for money though that may be a possibility. Declan Moore, Society Executive Vice President and President of the Magazine Group, has overall responsibility for magazines at the Society. He reports to Society Chairman & CEO John M. Fahey, Jr. Is he the one that made the decision to post this? Probably not. But responsibility ultimately falls on him.