This looks problematic. And a bit ghetto. I'm more worried about stuff like X.amazon and X.google. That's tacky and limited use and only goes to show that people with money can run the web.

I'm more fond of stuff like .app, as it has a wider use an much more people can actually take advantage of that.

The other thing that worries me is how many TLDs are being added. Soon it'll be that each domain has it's own TLD.

Like Hub.ski, Redd.it, G.oogle, Ama.zon, Face.Book, You.tube. Or hell, even stuff like WebsiteFunction.WebsiteName. So like: Play.youtube or SearchQuery.google.

It's going to be a fucking mess. And as the article writes, people are starting to pay less and less attention to the TLDs and the URL in general. Which will make phishing easier.

Imagine a google.shop or google.search. Is that a valid google URL? Should you punch in your credit card info to that site? Who knows? What about amazon.shop or electronics.amazon (or amazon.electronics)? And if the company TLDs start selling to other companies, should you buy from TigerDirect.Amazon? What about Newegg.Electronics?

Any one of those sites could have a phishing page set up. And on top of that, how the hell do you know which site to go to?

My guess: the sites will be around for their gimmicky purpose, and the majority of sites will still use the usual domains. Similar to how .tk is used now (or .mobi, or .info, or any other gimmick TLD).