I had the same thought. I read How To Make Friends And Influence People not too long ago and one of the things that really struck me was the stuff about tapping into the ways that people feel important. Bitterness has a way of surfacing when people don't want it to and it seems to me that a person who has the opportunity to soapbox a bit will naturally also potentially have an outlet for their individual bitterness. Who knows though. Maybe he was robbed by a poet, or a poet killed his parents or something. I'd actually be pretty interested to peek inside the brain of the person who wrote this very particular article, if only to see if this person is as truly concerned about minutia as they appear to be in this particular piece of writing. Heck, I'd gladly write some bullshit about punctuation for a paycheck.Tongue-in-cheek no doubt, but these little jokes come from somewhere. My guess is that he does have a collection of melancholy poetry. The title poem is called "The Emptiness Within."
Rather than fill his big emptiness with drugs, alcohol, video games, poetry, or obsessive love relationships, he constructs superior-sounding typography articles to show how smart and informed he is.
I worry for him and his emptiness. I will write him and ask for his poem. I'll keep you posted how that goes.