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He doesn't really say anything, and he doesn't say it in a dramatically uninteresting way. Perhaps more importantly, he bases everything he says on case studies of supreme ascendancy - if you're looking for a model of a computer programmer, "Steve Jobs" isn't exactly the median. It also seems like a vague distillation of a few other like-minded books. Dan Pink. Gladwell. The former, in my opinion, is worth reading; the latter not so much. "Follow your passion" is a poetic way to say "do the shit that's fun." I have no idea why anyone would ever call that "bad advice."