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I don't think the bar is that high; just making geocoding with Nominatim at least close to as reliable as Google Maps (which is itself not a high bar) would be enough for many applications to switch to it. If your application does enough geocoding that you can't just use Google Maps for free, it gets expensive. Applications being built on it will get you your features for the average joe.Only when it has a competitive advantage I think it will grow, and the map world will be how it 'should' be. I'm not saying I know how that's gonna happen, but I think it must.