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I've been playing 2048 for about a week now, since that's the first of the many clones I found. It's pretty amazing that these games have picked up so much popularity so rapidly. A day or so after hearing about it I randomly stumbled across people playing it. Even if they think 2048 is broken and threes is not, it still has the qualities that make it successful. You learn it quick, you find strategies, and you beat your high-score almost every game until you get 2048. It looses some appeal after you beat it once, but how long are you going to be entertained by stacking numbers anyways?