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I don't think this connection is being made clear enough: that he was willing to lose business for his company for his beliefs. We can all have our opinions. Nevertheless, a CEO does not get to hide from being the public face of a company. That's most of the point of the job: you trade ever being off the clock for large sums of money. There is a reason most people burn out from being a CEO after a year or two. A regular manager or even a director has more accountability than the people below, but even they get time away from the pager. The CEO's job is being a 24-7 pager. Speaking of which, does anyone have that list of businesses the Koch head brothers run?