Thanks for the response. The worst part is that most clients don't see it that way. For most clients, web design is only a) make the site do this and b) make it look pretty. Barely anyone knows that design is about behaviour and response to input just as well as it is about making it look pretty. And then they wonder why it takes so long to change 'just a simple thing' when they change their mind.90% of the time I spend designing is talking to clients, figuring out their objectives, and doing wireframes to perfect the hierarchy. I can put pretty colors and fonts on a page in about 10 minutes. I can write the HTML/CSS/JS for a site in 8 hours. But the site will never be good if I just sit down and code it in 8 hours. I have to spend 80 figuring out exactly what it's supposed to do and the best way to do it. Add another 80 when the client changes their mind and another 80 if you want it tested and to work on all devices and ie8