Personal choice is all well and good; I just wish you and I didn't have to subsidize it. Nobody is subsidizing the avocado, cucumbers and brown tomatoes I ate for dinner tonight (but they sure subsidized the shit out of the $2 soup I ate for lunch at the hospital cafeteria today...mmmm, factory chicken). Fuck me for having to subsidize some jerkoff's Big Mac,and oversized Walmart t-shirt. If there's one thing that would change our eating habits it would be for things to cost what they cost, and no less. The nominal prices of meat and major crop products are a joke, and unfortunately the environment and all the countless animals slaughtered in factories are the butt of it.

Edit: For the record, I do think that Pollan is a good writer, and I've learned a lot from reading him over the years. I just happen to think this is more a political issue wrought by our out of date political system, than one of simply money vs. sanity. We've won those issues before, such as tobacco and acid rain. This one would need a constitutional amendment to make obsolete Iowa and the like.