This article forgets to come full circle: culture, after all, developed from some critters' brains.

EDIT:

In their paper the trio pointed out cross-cultural studies that suggest that the “weird” Western mind is the most self-aggrandizing and egotistical on the planet: we are more likely to promote ourselves as individuals versus advancing as a group. WEIRD minds are also more analytic, possessing the tendency to telescope in on an object of interest rather than understanding that object in the context of what is around it.

These are not bad things. By several economic and social metrics the West is the most 'advanced' of all supercultural groups. Scandinavia is a prime example. In addition, analytic thought is not purely 'trees'; biology, for example, places heavy emphasis on context (e.g. genetics).

I don't trust this guy's thinking.

The WEIRD mind also appears to be unique in terms of how it comes to understand and interact with the natural world. Studies show that Western urban children grow up so closed off in man-made environments that their brains never form a deep or complex connection to the natural world. While studying children from the U.S., researchers have suggested a developmental timeline for what is called “folkbiological reasoning.” These studies posit that it is not until children are around 7 years old that they stop projecting human qualities onto animals and begin to understand that humans are one animal among many. Compared to Yucatec Maya communities in Mexico, however, Western urban children appear to be developmentally delayed in this regard. Children who grow up constantly interacting with the natural world are much less likely to anthropomorphize other living things into late childhood.

I'd like to see a study of this done within the United States. I live in circumstances very different from a poor kid in southeast DC, who lives in circumstances very different from someone who lives in the middle of New York City, who lives in circumstances very different from someone who lives in Boulder, who lives in circumstances very different from someone who lives on the res in Oklahoma.

Given that people living in WEIRD societies don’t routinely encounter or interact with animals other than humans or pets, it’s not surprising that they end up with a rather cartoonish understanding of the natural world. “Indeed,” the report concluded, “studying the cognitive development of folkbiology in urban children would seem the equivalent of studying ‘normal’ physical growth in malnourished children.”

Again, I'd like to see some in-group investigation- one thing that comes to mind is dog behavior, where the average American will think that dogs genuinely love their owners whereas someone who knows more about dog behavior has figured out that the dog is trying to get the person to keep taking care of said dog.

The three insisted that their goal was not to say that one culturally shaped psychology was better or worse than another—only that we’ll never truly understand human behavior and cognition until we expand the sample pool beyond its current small slice of humanity. Despite these assurances, however, I found it hard not to read a message between the lines of their research. When they write, for example, that weird children develop their understanding of the natural world in a “culturally and experientially impoverished environment” and that they are in this way the equivalent of “malnourished children,” it’s difficult to see this as a good thing.

It's difficult to think that this guy doesn't have 'noble savage' bias.

And here is the rub: the culturally shaped analytic/individualistic mind-sets may partly explain why Western researchers have so dramatically failed to take into account the interplay between culture and cognition. In the end, the goal of boiling down human psychology to hardwiring is not surprising given the type of mind that has been designing the studies. Taking an object (in this case the human mind) out of its context is, after all, what distinguishes the analytic reasoning style prevalent in the West. Similarly, we may have underestimated the impact of culture because the very ideas of being subject to the will of larger historical currents and of unconsciously mimicking the cognition of those around us challenges our Western conception of the self as independent and self-determined. The historical missteps of Western researchers, in other words, have been the predictable consequences of the WEIRD mind doing the thinking.

Says the guy with the supposedly WEIRD mind using reasoning set forth by other supposedly WEIRD people.