The IoT crowd hates it. It implies that all that telemetry is somewhere you don't have to worry about, empowered and monitored by agencies at great remove from your everyday experience. That's the problem. You can't sell "The Internet of Things" unless you push it like "The Cloud" - this big mysterious idea that masks the mundanity of platform computing and distributed data.

I think people are sick of "The Cloud" being used as justification for charging more for a service or demanding greater privacy violations when, in fact, you're talking about email and photos. They haven't gotten sick of "The Internet of Things" yet because its cheerleaders have been careful not to get into specifics. They're quick to point out the Nest thermostat without acknowledging that up until 2012, the most common method of domestic heat control had been essentially the same as that red and white popper on the side of your Butterball. It fucking blew me away that, in 2007, the most common thermostats sold in Home Depot still had bimetallic strips and mercury switches. I'd been tangentially doing building controls for ten years and working with thermocouples for 20...

I mean, seriously WTF.