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Nope, Conde Nast bought reddit a few years ago, and it was revealed last year (http://www.businessinsider.com/reddit-ceo-admits-were-still-in-the-red-2013-7) that it's still losing money. Interestingly, they were also trying new, what looked like targeted, Amazon ads just before this announcement. I kind of doubt it's specifically a selling announcement, and more focused on making reddit more attractive to AMAs for celebrities, as a user in that thread hypothesized.