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Word. I like this approach because it kind of sidesteps the pitfalls of false dichotomy- art versus not art. By asking "when," you allow for a sort of spectrum leading from untouched object to managed art form without having to get lost in the weeds of exception. A focus on becoming ("when") rather than being ("what") also invokes this sense that art requires an act of sculpting rather than just arbitrary imposition of will. Feels alright to me.