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It's no more serious than Facebook where you give all that information willingly, or to google and other sites, if you were to read the Buzzfeed terms it probably tells you they collect any information you give them and they will use it to tailor ads and anything else to you. It's a scary world out there where we're giving up this info to the internet but are outraged when we learn our governments are collecting the same thing. We should be demanding these sites make this collection Opt In, or at the very least Opt Out.