This is why you designs to everyone and anyone. Sometimes you completely miss things but that is what feedback is for. I swill can't believe Weight Watchers stuck with this redesign. It could be fixed by simply using caps. Yes. Redesigns and rebranding are massive undertakings. There is an absolute fuckton of work that goes in to it and it's a really long, tedious, and expensive process. Which is why it's mind boggling that of all the choices you made throughout this year long process, you still ended up here. Wow. Pull your head out of your ass. No one should ever compare their logo to the Nike swoosh or redesign a logo expecting it to some day be as iconic as the swoosh. You're counting your chickens way before they hatch. The Nike logo is one of the most highly praised and iconic logos out there. You're not Nike. You will never be Nike. I'm all for dreaming big, but you are delusional.
This was a yearlong undertaking for dozens of people, it’s something meaningful, and no one pauses to really understand that.”
“If you looked at the Nike swoosh, you might say it’s a check mark, but once you understand the context, it means something else,