I'm not on either side of this conflict, as I don't have a horse in this race. But people need to wise up and realize that this war is just as much a war for control of the media and internet sentiment as it is for actual objectives.

We all know who's winning that one. What's really confusing me this week is Israel's utter lack of effort toward any sort of positive PR. I can't tell if they really, truly don't care about what the world thinks as long as another missile never hits the dome, or if they're just clueless when it comes to exercising restraint and "limited warfare."

Take the hospital business. Initially reported by the sorts of websites that have 'intifada' in the title (and also twitter, goes without saying). True? Probably, yeah. Exaggerated? Probably, yeah. But who knows, really. It's not hard to imagine Israel accidentally destroying a hospital -- yeah, they're fighting an urban war. It's also not hard to imagine them targeting one, since it's pretty clear most Israelis don't see Muslims as people at this point. But regardless, why haven't they done any PR control? Why aren't they playing the PR game at all? Basically the only thing Netanyahu has said that I've seen is, "we'll keep this up until we're fucking well finished." Uh... gee. What's Obama have to say about that? I mean, shit.