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Who says they haven't already? They bought out most of the DARPA Grand Challenge winners, numerous robotics and AI startups, got some really good professors from Stanford and MIT on the team... And that's just the part of the project we happen to know about. The self-driving car is what birthed the Google X wing, their experimental secret-ish department that also brought us Google Glass, and possibly the very interesting Project Tango - which is basically the same tech as the Google car but for inside your home. Let that sink in for a minute.Shoot, I don't know why Google isn't throwing even more money at this project to accelerate it's implementation