I, too, was not a reddit user nor really any other social news site. I have been fairly active in subject-specific forums that interest me, woodworking, home theater, off-roading, etc. While neither of those topics are directly linked, the vBulletin software that they all use is the same. The format makes it easy to slip into the conversations without thinking to much about the process.

My company uses a credit card terminal to process all electronic types--like most retailers. However, because of our OS, we went with a different type of terminal than you might find at most retailers like Walmart or Home Depot. So the process of verifying the purchase amount, swiping, and authorizing payment are a bit different too. The terminals display step-by-step directives so that the customer can know how to proceed. Instead of actually reading the directions many turn into Neanderthals--mashing in the keypad, tugging on the power cord in search of a stylus, swiping their card over and over and over, all while muttering the phrase "why can't they make these damn things all the same?!" or the occasional "they're all a little different".

I think we all become Neanderthals when we are accustomed to something and then are introduced change. We like what we like--at least what we think we like. http://hubski.com/pub?id=18703

From a business standpoint, I know the perils of failing to make a product to fit the consumers needs. As a craftsman, I want to make something that I am proud of. I know that the right person will find my product as awesome as I do. However, I am not a craftsman by profession. Anything I make is part of a hobby. I don't rely on "customers" for payment. If I make something for someone it's usually as a gift. If they don't appreciate it they can go fuck themselves and I'll refrain from making anything else for them.