Only microsoft could take AR technology and make it look boring and commonplace. Where's the fucking sci-fi? Where's all the enthusiasm that should come with being able to change any part of what the world around you looks like? Why the hell would you advertise the weather as icons and numbers on a wall? Why not make looking into the wall like looking into the future? Storms and hurricanes or even just pretty landscapes and rendered art. Even if you're limited by resolution, framework, whatever the constraint, you can still find some art style that doesn't feel boring and hollow. Fucking rotating motorcycle? Show people molding skin with z-brush. Show a coach drawing his next play and a player seeing a model of themselves moving through the play. Why would I want Windows tiles on my wall? They look ugly even on my computer. Render a zerg skin shader over snakes surrounding my music. Make my walls sports-themed (or dota themed in my case). Show your product being the defining product for the decade. Don't let grey it with a corporate mindset. Let me insert Seinfeld into my morning walk. Let me theme the world in my own way, I know what I'd do ( or ). Fuck. Maybe Apple will not fail to have a vision on this (but hey, it probably won't be affordable). At least give it a decent API for others to play around with, too.