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Indeed. I'm not sure I understand what a company may use as marketing without tacit disapproval from someone, somewhere who will trip you up and laugh when you fall. Or maybe this whole thing is just great marketing for Shinola. I have looked at a set of screw-drivers of theirs because they looked cool. But I have screwdrivers. And I have a bicycle. And I wish they made a watch that was automatic winding like a Seiko 9S85. Dressed up in their skins I might get one. I hope that Detroit reclaims more intra-urban space to agriculture. Now that would be something I would so and see for a summer vacation.