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thundara · 4646 days ago · link · · parent · post: Not so fast on the KONY2012 thing. Please get the facts before you give.
http://www.charitynavigator.org/index.cfm?bay=glossary.word&...
Smaller is betterFundraising Efficiency: The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its fundraising expenses by the total contributions it receives.