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thundara  ·  4677 days ago  ·  link  ·    ·  parent  ·  post: Not so fast on the KONY2012 thing. Please get the facts before you give.
http://www.charitynavigator.org/index.cfm?bay=glossary.word&...

    Fundraising Efficiency: The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its fundraising expenses by the total contributions it receives.

Smaller is better