There was a piece on NPR's Marketplace I believe, that talked about Edible Arrangements' ability to not only survive during the recession, but continue to grow. I forget a lot of the key points about what the piece was actually about, but one of the things that stuck out to me is that the part of the reason it was able to survive was because it exists in a quasi-necessary market. The reasoning laid out was that just because there's a recession, it doesn't mean people stop having life events. Births, anniversaries, birthdays, what have you. They're still going to happen and people still feel compelled to celebrate them. Coupled with the fact that they offered a unique product, something else no one else was really doing, they were bound to do well. I don't know if that'll still be the case for them down the road, but it seemed like a very compelling point.