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I agree, it does seem like a bit of displacement of responsibility. That said, I think there is some truth to the idea that, if your teachers/mentors look successful, you will also try to look successful in emulating them.
I suppose in many ways this is a bit of an empty article. The author really just seems to be saying that dressing up gets people to respect you more, which seems pretty common-sensical. That said, I did find his exploration as to why academics dressed so 'frumpily' to be an interesting one.