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I don't know. The ads show things you can do not necessarily things you will do. From there on you have to see what your personal use case is. For me a vibrating watch with multitimers that shows notifications was more then enough to justify a $70 open box price for a Pebble. Particularly considering that a decent vibrating watch starts at $35. The Apple watch looks a lot like a fullsized iPad to me: not a good value proposition. Except I don't forsee anyone sticking it in a keyboard case so it will have to compete with it's cheaper competition on it's own merrits.