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It seems to me that there is very clearly a problem with the obsession over body image, and even this celebrity fascination or deification in general, which let's face it, even this article is guilty of, but it seems dishonest to me to label this typical tabloid garbage as 'patriarchy', or even a symptom of it.
It's an altogether different beast, rooted in different psychology, to a different end, perpetuated by a different class of people and thought. That it's focus is primarily on women doesn't mean that it has a relationship with patriarchy.