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I'm not entirely sure, and Isherwood is welcome (and encouraged) to tell me I'm wrong but I think it may be 'pathfinding' in the same sense as the find a path subreddit where people can seek out advice on careers, life planning etc. So this would be a website which can help people find a path and begin training within that? Or is that a seperate thing entirely? Ish, maybe subscribe to #sellingwithtng and see if he'll help you refine your pitch. I would definitely recommend reading this deconstruction of Elon Musk's presentation and remember: you do not have to have a working product or feature set for a product, but do be truthful about the status of it and show visually where you want to take it.