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b_b, I think cgod's suggestion to send it to a black student group on campus is an interesting idea. He put the article out there publicly with his name on it, so he intended it to be read. I see no injustice in pointing out the article to students that might be most harmed by his message.
This is a public discussion that he started. If I were in your shoes, I would feel more comfortable widening the public discussion, rather than sending it to the dean, and possibly making it a private one with consequences that reflect the private nature.