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Isherwood  ·  3464 days ago  ·  link  ·    ·  parent  ·  post: “Picture yourself as a stereotypical male”

If you advertise on Facebook you pay for every interaction. Clicks on links, but also shares and likes. If this is counting articles shared through emails, IMs and other message boards as likes, an advertiser would be paying for impression to facebook when facebook didn't spread the message.