It's already happening. I don't give a fuck about Dick, Johnny, OR Dave. Edit: More importantly, I think we're seeing the legitimizing of grassroots journalism. YouTubers like Vsauce, TED talks, and relatively independent magazines/journals fulfill the "in-depth/well-researched reporting" niche, while reddit live threads and twitter (though clumsy) may serve as an insight into the next generation of instantaneous mass media. Obviously, change is slow, and Fox, CNN, MSNBC, and co. will continue to dominate for at least another decade or two. As for accessible science reporting significantly better than physorg.com? Well, if anyone has any content, I'm all ears too. Oh, and rd95, if you are lamenting the loss of a previously well-established scientific literacy distribution medium, at least National Geographic was one of the last big names that fell to big money.