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Just speculating out loud, I think these people know they're upset but don't have a visible, Tweetable, Buzzfeed-ready example of why they're angry. Eventually something comes along and gets some media traction, and they try to use it to get visibility for their cause. Sometimes they hit the nail on the head, and sometimes it's a really awkward joining. The cause is often real, but what we end up seeing in easily digestible pieces is so skewed we can't see the real issue.Are these people doing research to find things to be offended at?