I think the article managed to skirt around another issue: gender expectations towards drinking. I know that at least the way I've learned about drinking, guys getting blackout drunk as a guy is far less acceptable than for gals. While not necessarily endearing for girls to get that drunk, when they say "Oh, I don't remember much after ______" it is just what it is. If she's a close friend, you might worry a bit about what did happen, but she isn't judged for getting that drunk. When I hear of a guy getting blackout drunk regularly, it just comes across that he can't handle his liquor. I don't know if this is how it is everywhere or if it's simply a result of my own exposure to drinking. There are definitely other aspects to gender in drinking, but I'm not sure how applicable they are to this issue in specific.