What to know why this stuff exists? In the 1960's household spending flipped from mostly men buying the goods to mostly women. Link to Forbes WSJ LInk to better data The consumer economy is roughly 2/3 of the total US economy. As much as I hate advertising, they are not stupid and they do tailor everything they do to trigger spending in the groups of people most likely to make a decision to buy their crap. And if you are an advertising guy, you run the numbers and play the averages and work your ads to trigger the buying patters of the people who spend the most money on household goods: women. Advertising does not care about any of us, does not care about cultural norms and does not care about anything but cash. We are nothing but wallets and eyeballs to them.If the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.