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jadedog  ·  3094 days ago  ·  link  ·    ·  parent  ·  post: Reddit launches image uploads, ditching alliance with Imgur

    This move also works toward a more complete audience capture. Keep your audience on your site as much as possible. If they are going to Imgur to post pictures to link to reddit, that time on Imgur is not spent looking at ads and interacting with reddit's ad network.

Thank you for the explanation. That makes sense. The more facetime with the site allows for more exposure to ads. I didn't think of it like that before. If people go to imgur, they might spend more time there instead.