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There's an IAMA from an Ex Digg employee and from what I've read of his opinions on Reddit during their V4 deployment and all, is that they barely thought or even glanced at Reddit. They considered it a very badly designed website that couldn't compete. Their mistake was not looking at Reddit and realizing why it was growing in the first place.
While the community at Reddit has basically reached that apex where the average IQ starts to drop, the design of the website is very simple and easy to get used to. I'm very glad that hubski is just as simple and sleek. Also Hi Mk :)