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It's why free refills at McD are so damn attractive: they're free! Doesn't matter that they're ripping you off to begin with. I read a couple of years ago that a refill at a fast food joint costs them about 2 US cents (I believe it might be for necessary amount of syrup alone, but still). I try not to delve into extremes and call things like this evil, but I agree with your sentiment. Our instincts are easy to exploit and difficult to keep in check. Good on you for doing the running and getting healthier in general.It was free.