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kleinbl00  ·  2710 days ago  ·  link  ·    ·  parent  ·  post: Craft Beer, Brought To You By Big Beer

    You may not be aware that Ballast Point Brewing Company, famed for its Sculpin IPA and fruity renditions of the same beer, was bought in 2015 for $1 billion by Constellation Brands, the company that owns Corona. Or that Lagunitas Brewing Company is now owned fully by Heineken or that Goose Island has since 2011 been a brand of Anheuser-Busch InBev, the global brewing giant that owns Budweiser.

You'd have to be paying zero fucking attention if so. Anheuser fucking Busch bought a big stake in Red Hook in 1994.

    So in 2011, AB InBev hit on this strategy of just buying the breweries that had the kind of mojo or street cred that they weren't nimble enough to replicate in their own breweries," he says.

Off by a mere 17 years.

You know why I don't give NPR any money? Because by and large, they suck at what they do.