I see that as tit-for-tat. Climbers who knew other climbers would be their only rescue helped rescue other climbers. And it isn't demanded of them, it's requested. They could say no. If they don't want to pilot a helicopter into a dangerous situation, maybe they shouldn't be a helicopter pilot for an organization that goes into dangerous situations. Driving on a slippery road is more selfish than high altitude climbing because everyone expects police and EMS to go save drivers even at the risk of their own safety, but "conditions are too dangerous" is a perfectly acceptable reason to let a person freeze to death at altitude. As we saw last week.It's the guys dragooned into risking their lives so they can decide if someone else is going to die or not.
It's the helicopter pilots putting their entire teams on the line for $50k that they don't even get to keep.