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This is not ownership, this is the ability to profit off of a persona. If you don't want people to disparage you, don't be the kind of person that people want to disparage, living or dead. You live a life, you die. People have opinions about you. What kind of world do we live in when people own historical figures? This is not only profiteering, but it controls a historical narrative. It is thought-control by privatization of history. It limits what we can discuss, what we can express, and how we can do so. Also, this 70 years after death is just the beginning. Once Disney's properties are in jeopardy, the term will extend again.
