Lol, I was joking about millenial hater articles rather than the beer industry. Guess I hit a nerve. I still drink a shitload of beer, and I'll run the gamut of ales and lagers, but I'm right there with you vis IPA. There are some good English bitters, but it doesn't translate well across the atlantic. Microbrews have been stepping up their lager game recently, which is positive, but some are doing "hopped lagers" which is a negative. Mostly I still drink macrobrews though--lots of Labatt, which is piss, but my kind of piss; a little Urquell here and there if I'm feeling fancy; and actually Bell's has a new lager that is titties (Bell's is a large size "microbrew" out here--don't know if they're findable on the west coast but they have a pretty big regional to national distribution). Anyway, I'll drink shitty beer any day of the week (especially if it's on special) over a $14 ethanol water (aka vodka) with a burnt strip of citrus rind and elderflower essence. Fuck that shit all day.