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Google, the largest advertising organization in the world, will absolutely email you alerts whenever the price for a flight to Reykjavik goes below $500 in March. This thing that you think needs to be pushed at you via advertising is a three-click pull setup from the company that has 41% of the digital marketshare in the world. You're arguing that if your can opener were a better can opener it'd make a better daquiri. My argument is that can openers will never make decent daquiris.