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My dad was a part of the Southern California hot rod culture in the 1950's and 60's.

He knew Von Dutch:

And Robert Williams:

And the eponymous So Cal Speed Shop:

http://www.est1946.com/socalhistory1.aspx

When shit was made of metal, it was much easier to modify.

When shit had fewer electronics, it was much easier to modify.

When shit could be repainted for a couple of bucks... people did it.

Paint a car today, and it'll cost you the equivalent of a small used car! I'm all for modifying and painting and tattooing your car... but damn... that shit is expensive!