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Wine as a product hits the sense of taste/smell - which has the deepest anchors into the limbic system - and the sense of status, which has the deepest anchors into the social system. The result is a complex blend of personal preference and herd preference. Add in the fact that it's an inebriant as old as history itself and you have yourself a conversation starter. The most useful aspect of the "is wine fake" discussion is how strongly someone feels about it and why. Those who lean heavily into the "nobody can tell a good bottle from a bad one" can be understood to have no understanding of status and those who lean heavily into the "but it's still Chateaux Margaux" can be understood to have too much understanding of status.