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Good friend of mine served as an adjunct prof, and suffered with low enrollment for a couple years. Then he offered a new course, an elective, on top of his standard PHYS 201 and PHYS 302 stuff: The Physics of Superheros. After that, he didn't have enrollment issues. I think people went through the course catalog and decided to have him as their prof for the standard stuff because he was teaching the superheros course, which filled up pretty dang fast. Marketing genius.