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    Building rapport, trust, and some sort of online friendship is more important to the virtues of the site than having the most efficient way to discover the latest and greatest from around the internet.

Here's my second favourite quote from the interview. I just sent the interview to my spousal unit to explain why I have been on the computer more than usual lately (since the influx). The key word in that quote, I think, is "building." -- like building anything, it takes time. Rapport, trust, and "some sort of friendship" are good things to build in little snippets of encouragement, opinion, debate, support, and questioning.